Fine art is often regarded as elitist. The history and aesthetic theories behind the classical paintings are unfamiliar to many people. Yet, these artistic elements are the keys for us to understand the development of western art. Through thematic exhibitions and programmes, we aim to introduce masterpieces from classical art. By commissioning professional painters to replicate masterpieces, introducing the most advanced printing technologies and embracing a variety of immersive experiences, we hope to break the boundaries of art and share the knowledge one gathers from a visit to a museum with everyone. Our wish is to foster quality art encounters and enable people to enjoy art to its fullest.
